Frankfurt/Main, March 20, 2017 – The Frankfurt-based agency Cocomore supports the Hessian Israel Partnership Accelerator (HIPA), an intercultural support program sponsored by TechQuartier, where 24 students and young professionals from Germany and Israel solve real business challenges from March to June 2017. These challenges are provided by five companies from the financial sector and may include, for example, developing a website or an app. In interdisciplinary teams, the participants, including young recruits for design, user experience (UX) and software development, are developing a prototype for their respective challenges.
For the Bootcamp from March 26th to 30th, which marks the beginning of the program, Cocomore provides its expertise in the user experience area. Two UX designers train the participants on two days in the definition of problems, target groups and personas, and also teach them methods and tools for the steps from the initial idea development to prototyping. Thus Cocomore purveys a good know-how for the project implementation to prepare the participants for the Advanced Training in Tel Aviv in May. In June the results will be presented to the companies in Frankfurt that have provided the challenges.
"The IT and UX community is currently discovering Frankfurt as an attractive city for young businesses. The TechQuartier and the Hessian Israel Partnership Accelerator are a great contribution to this, which we are pleased to support as an experienced agency for marketing, UX and IT“ said Cocomore CEO, Hans-Ulrich von Freyberg.
Sebastian Schäfer, CEO of TechQuartier, said: "We are glad to have gained Cocomore as a program partner for our HIPA project. With the product development expertise and a tailor-made UI / UX workshop, HIPA participants can get started at a very high level and start developing new products and business models."
TechQuartier is the central hub for the growing community of start-ups and young businesses in the financial technology sector in the European financial center in Frankfurt. More information on the Hessian Israel Partnership Accelerator can be found at www.techquartier.com/programs/hipa and about Cocomore at www.cocomore.com.
As an agency for marketing and IT, Cocomore develops communication, e-commerce and customer relationship management (CRM) solutions with a total of 170 employees at the Frankfurt, Geneva and Seville locations. Cocomore's clients include Nestlé, Procter & Gamble, Merz, Otto, Sanofi, and the German Association for Heavy Machinery and Plant Engineering (VDMA). The agency has implemented projects in more than 30 countries. Cocomore is also winning in the area of sustainability and is certified for Corporate Social Responsibility services by EcoVadis. More information is available at www.cocomore.com.