20/02/2017
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Jessica Iser

For successful web articles, SEO is indispensable and the use of suitable keywords is a must for every copywriter. When searching for suitable terms, Google used to have a long-term monopolistic position with its free keyword planner. Now that this service is available only in connection with paid AdWords campaigns, alternative research tools are becoming increasingly interesting. We have tested KWFinder's keyword planner - and documented our results here.

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14/02/2017
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Carsten Müller

Many say working in an agency is a world of its own. After eleven years of agency life I can only confirm this notion. When I started at Cocomore, our IT department was still being built. Today we have 160 employees at three locations, and our departments have become increasingly specialized over time. It is about time to look back on the beginnings of the agency and the technical development during the past years.

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13/02/2017
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Gertrud Tscherkaschin

Is Virtual Reality really the next big thing as it is predicted? We wanted to know which possibilities VR has to offer for the future of digital marketing and product development. So we visited the metricminds production studios to dive into the world of Oculus Rift, HTC Vive and Co. The animation and games experts answered our questions in an exclusive interview.

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09/02/2017
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Daniel Trümper

Last year YouTube was the most used social network in Germany once again. With individual channels, videos or advertisements – it is becoming increasingly important for companies to be active on that platform in order to increase their reach. But first, video content must be produced. In this blog post we will walk you through the steps from an initial concept to the upload on YouTube.

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20/01/2017
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Christian Flach

Being a part of it thanks to Facebook: live videos give users the opportunity to communicate in real time on their timeline. News pages already use this function for live coverage of current events or interviews. In this blog post read more about how companies can benefit from Facebook Live and what they have to consider before starting a live stream.

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