As one of the leading companies in the agricultural sector Syngenta trusted in Cocomore’s know-how for the relaunch of their German website. Next to a modern look and the optimization for mobile devices, it was important to improve the user experience in order to further increase Syngenta’s appeal in the digital area. Instead of the old platform with MS SharePoint, a flexible Drupal-based CMS was to be used here. The new website of Syngenta Germany should also excel with current and up-to-date content.
Cocomore designed the user experience as well as the page type taxonomies and created the import lists for product information. Additionally, in cooperation with Syngenta Germany’s marketing team, we develop an extensive image concept for the new website. Furthermore, we gave editorial support and created content for selected pages as well as a content guideline for professional editors. Since the relaunch, thanks to the responsive design the website works smoothly on any on any device.
Cocomore synergies used wisely
At Cocomore, marketing and IT experts are located under the same roof. What had already proved successful with other projects, turned out extremely beneficial for the relaunch of syngenta.de as well. UX and Drupal specialists as well as content experts were able to work on the quick implementation of the new website with little coordination effort and a lot of flexibility. The result was convincing enough for Syngenta to assign Cocomore with the relaunch of the web presences for the Austrian and Swiss markets as well.