If not enough leads are received, this is often because the buying center is not completely reached or not all information needs can be satisfied. However, with the targeting possibilities of digital marketing, this can succeed.
We identify the information needs of each member of the buying center, where they are responsive and receptive to content, and what concerns or objections they may have. We then produce the corresponding content and direct it to various buying center personas in a targeted and differentiated manner.
Development of a deep understanding of the motivations, needs, problems and objections of your target groups to your offer.
B2B content strategy
Conception of topics, contents, formats and channels for the optimal communication of your (explanation-needy) offer in the Internet.
Production of targeting-based contents
Differentiated creation of content for different personas of the buying center.
Multimedia and innovative content (3D, VR, AR)
Illustration of complex facts with innovative content formats.
B2B targeting and media strategy
Planning of an efficient and effective target group address in different digital channels.
CRM & Lead Nurturing
Digital monitoring of your leads on the way from the first contact to sale.
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