Digitization to transform marketing in manufacturing: Not the product is important, the customer is
Misconception Nr.1: Digital is secondary
Misconception Nr. 2: Decisions are made rationally
Misconception Nr. 3: It’s only about the product
Mistakes Turn into Rules of Thumb
- a successful sales team needs the right digital presence
- emotional communication does not only win over hearts, but also market share
- context sells: product as well as project communication belong together
Dr. Hans-Ulrich von Freyberg
Hans-Ulrich von Freyberg is founder and CEO of German digital agency Cocomore which focuses on digital marketing, IT as well as experience design. The agency is based in Frankfurt and Cologne in Germany and Seville, Spain, and has a total of 180 employees.
Robert Petzold has been Director Consulting at Cocomore since January 2015. He mainly advises customers in the B2B sector and designs strategic measures for digital marketing ecosystems.