The multi-brand platform “for me”
Always at eye level
One of the largest multi-brand platforms is all about participation: Competitions, product tests and ratings encourage users to become involved. At the same time, content on family, house & garden, health & wellness and beauty sets the stage for the P&G brand world. Launched in 2003 with the task of digitalising the printed edition, the website has meanwhile become one of Germany’s leading lifestyle portals. Its assets are also produced for social media usage.
The target group
Being yourself becomes you – and in line with this motto, our editorial team regularly publishes for me content that is primarily aimed at women and mothers between the ages of 25 and 49. However, men and also women over 50 can regularly find relevant content and products on the platform. The goal: to support them with tips and tricks and make everyday (family) life easier.
Editorial content & brand diversity
Matching the interests of the readers as closely as possible, we give them practical tips, inspiring stories and reliable recommendations covering the topics of family, house & garden, health & wellness and beauty. Editorial content is usually enriched with specific product recommendations and Procter & Gamble’s portfolio offers a variety of well-known brands to this end.
The heart of the platform: the products themselves. This is where readers get the opportunity to test and review products before they are marketed. The focus is on honest product reviews, since they help other readers to make decisions.
Participate? Yes, please!
Frequent product tests, product reviews and competitions increase the users’ involvement with the platform and promote customer loyalty, helped by a lively Instagram channel. for me wants their opinions – and that makes the users happy:
“That’s what I love about for me: We, the customers, are at the heart of the interest and we’re always involved. This makes me feel welcome and wanted!”
The right setup for every brand
In addition to topics like CRM and data enrichment, we’re also responsible for communication planning and implementation at all the digital touchpoints. This encompasses the development of campaigns, initiatives, products, tools and parts of the platform itself. For example, we constantly optimise product testing variants, making it easier to generate ratings and reviews. This is a holistic approach that enables us to provide the best possible setup of platform activities for each P&G brand.
It’s a concept that works
The current status shows that the communication path we have taken is being well received: As one of the largest web portals for women in Germany, for me has more than 320,000 unique visitors per month and addresses over 700,000 registered newsletter subscribers every week.