Amazon Marketing: A passive attitude is no option
Online retailer Amazon dominates the German e-commerce market. In 2017 alone, the share of total German e-commerce sales is estimated at 53 percent. And the trend is rising. This makes sustainable and comprehensive Amazon marketing that is specially tailored to your business all the more important.
Brand manufacturers and dealers who have a supplier relationship with Amazon see the sales potential of the marketplace in Germany, the EU and worldwide. In view of their own performance, however, there is uncertainty in many areas among many providers. We help you to identify your potential and increase your efficiency in Amazon Marketing. There are many concrete measures to boost sales – naturally in conjunction with the overall strategy and other e-commerce channels.
Potentials on Amazon
The figures are impressive: 85 percent of all online shoppers are Amazon customers, 39 percent of whom are Prime members. In the 2017 Christmas season, 46 percent of all product searches started at Amazon, compared to only 26 percent at Google. Reason enough to take a closer look at the following questions: Are the possibilities of the own brands and products in the respective categories and country markets optimally exploited? Can the products for all relevant searches be found on Amazon? What about the visibility of the products? And are the user feedback and comments in the reviews already correctly addressed?
Even small optimizations can prove the effect of Amazon measures and provide support in areas that our customers cannot map themselves. Or we can help build the internal teams needed to optimize the Amazon channel.
Amazon Marketing at Cocomore
We always proceed data-driven, because the measurability and transparency of our work is important to us. We show you promising strategies whose impact can be proven and which can be scaled at any time. We provide targeted support where our customers need us and would be happy to convince them of the possibilities within a free initial meeting.
Marketplace Consulting, Training and Coachings
Starting with consulting on a sustainable Amazon strategy, through to trainings and coachings, we start where the appropriate expertise is lacking or knowledge is to be built up in a team.
Marketplace Optimization (MPO)
We help to optimize Amazon product listings to ensure the best possible findability, visibility and conversion rate of products. This is how we develop and create suitable A+ content that offers real added value and not just looks nice.
Marketplace Advertising (MPA)
On the basis of coordinated requirements with our customers, we create Amazon Advertising campaigns or optimize existing campaigns. In doing so, we also address large assortments via the automated playout of campaigns and thus increase previously unused potentials for the breadth of the assortment.
Marketplace Business Intelligence
When monitoring product listings, we monitor the product range for sales-relevant changes such as the loss of the buybox, unintentional deviations in content, and user questions and reviews. The results are processed in detailed reports or dashboards and serve as a basis for further decisions.
Marketplace Community & Review Management
Customer questions, criticism and reviews are important components of Amazon Marketing. With quick reactions to possibly also negative feedback, positive effects are achieved – which we can also extend to other marketplaces or platforms according to coordinated processes if required. For us this means: Develop knowledge about our customers and their products in order to be able to respond and react adequately.
Our services at a glance
Amazon Conversion Optimization
Enhanced Brand Content
How can we support you?
Let's talk about it.