B2B: We digitize analog services in the rental business
Digital transformation is still in its infancy in many areas of the logistics industry. What has long been digital everyday life in many sectors and business segments (booking flights, reserving hotels, renting cars, etc.) is still an entrepreneurial black box for medium-sized companies – so the step our customers take to digitally expand their existing services for machines and work equipment rental presents a great challenge.
Until now, all rental requests by customers have been passed on by telephone to the lessor’s sales staff; the price is then determined based on existing framework agreements with individual prices.
To map the entire rental process, including the presentation of individual prices and the order and accounting history – on one central web platform. The supplier’s customers can place, extend, cancel and supplement their orders without involving the sales staff.
Connecting the internal CRM system with the individual contract data of the customers ensures that already-agreed conditions are considered during ordering processes. User-focused usability and an increased joy of use also play an important role here, thanks to the responsive access to smartphone and tablet.
In the ideation phase we immersed ourselves in these requirements.
What demands are placed on the product? How do the user journeys look like? What kind of people use the shop? Requirements are defined in various workshops, enabling initial concept approaches to be mapped.
The visual design language is intended to show a clear distinction between information and interaction – also in light of the fact that the existing corporate design can be expanded in terms of digital product development. On this basis, we’re developing a first prototype as an output. Our Atomic Design approach creates the most important functions that are implemented by our front-end team in initial use cases during the first MVP.
We’re continually expanding the platform to augment and optimize the associated services. The basis for this is the scrum process with UX, design, front end, back end, and, above all, concrete feedback from the user tests, which is immensely important for a holistic, systematic development.