Data and Analytics
Join the Data-Driven
What it can do for you
Strategic decisions cannot and should not be based solely on gut feeling. Our mission is to create an interface between 1) expertise such marketing and sales, 2) technology for data acquisition and process automation and 3) insights that are value-adding, workflow based and actionable through data enrichment, statistical and advanced analytics, data visualisations and workflow support. It is our vision to implement a data-driven culture at any level within an organization.
What does ‘data-driven’ mean to us?
Being ‘data-driven’ is more than solely acting on data. While this is a crucial part of our philosophy, it is preceded by bringing to the right people, the right data with the right aggregation at the right time. This allows taking decisive action based on data. Our self-service approach and workflow integration allows decisions to be made and action to be taken between all relevant stakeholders within and outside an organization. Did your company already take this complex and exiting path to foster a data-driven culture?
What this path can look like
Several heterogeneous data sources are brought together in a data transformation process. The data is harmonised and stored, and a single source of truth is identified. This data is then made available for visualisations and reporting, ad hoc analysis, advanced analytics, for marketing optimization, segment and traits creation, financial reporting and controlling as well as to any other application consuming data for decision-making, e.g. CRM, Newsletter tools. Whilst allowing high flexibility in use cases, we ensure a high degree of automation and timely data availability.
We help you create a comprehensive integration of your individually available data sources – reaching from Google Analytics to E‑Commerce platforms, ERP systems, user‑generated Excel or Google sheets to CRM and newsletter systems. This allows for a single source of truth and the ability to analyse data across multiple sources, sparking insights that would otherwise.
Thanks to our focus on quality, speed, and scalability, we develop flexible solutions with a long‑term strategy in mind. Our expertise in descriptive and inferential statistics provides you with accurate insights into your numbers, whether that is via standardised reports, descriptive or advanced analytics, performance marketing as well as compliance analytics.
Creating a very well‑planned campaign without a strategy to monitor its performance is like producing music without ever seeing whether the audience likes it and why. Tools like Google Analytics, Google Tag Manager, Google Optimize, and Facebook Pixel complemented by our newly developed First Party Tracker help us understand how to improve the potential impact of future campaigns, how to engage with the audience, and at the same time evaluate the performance of campaigns that have already been run.
We specialise in dashboard solutions that give you the independence to slice and dice the data yourself as ideas and questions arise. The answers to recurring business cases lie in your own hands and can be accessed at any time. Business intelligence tools such as Tableau, PowerBI, or Data Studio can be used for such purposes – also depending on what you may already be working with.
Do you recognise the relevance of the data and analytics topics described but are unsure about alternative courses of action in your specific case or would like to receive more detailed information? Let us collaboratively work out solutions to your problems in a workshop specifically tailored to your needs.