Your customers primarily prefer simplified processes?
Your product is good, but is it good enough to get? With digital services, both the typical B2B evaluation phase and the actual procurement can be significantly optimized.
You could also call it the Amazon principle: You don't necessarily order there because there's the cheapest or best product, but because it's so convenient and quick. And with the more complex B2B procurement process, even greater acceleration can be achieved with digital convenience.
Convenient digital procurement options for B2B services, also and especially for replacement customers/existing customers.
You are the cheapest, but not the cheapest provider? If the high quality of your products pays off in the long run, your customers should be able to convince themselves of this with a ROI calculator - online and in the self-service process.
B2B product configurators
Your products are complex individual solutions? Then your customers will understand the advantages of your offer all the better, the more they can overview the many possibilities - and this is what online configurators do.
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