What it can do for you

Experience strategy and service design identify the real-life challenges and corresponding opportunities from the user's and business' perspective. The results are strategies, solution scenarios, digital products and services – or the full support of your individual innovation process. We question the given facts and find the real problem. This is decisive for success!

Methods

In-depth interviews
 
In-depth interviews
Understanding users, stakeholders and consumers in depth – that’s the basis for successful projects. In our field research, we use qualitative in-depth interviews, explore the reality of life in detail and validate the results using quantitative methods.
Shadowing
 
Shadowing
What really happens at the point of sale? Here we observe, analyse and make recommendations. After all, the customer journey overarches all touchpoints.
Benchmark analysis
 
Benchmark analysis
We analyse the competition, carry out benchmark analyses and identify best practices to position your brand clearly or lay the foundation for digital product development.
Persona development
 
Persona development
We develop personae and identify their needs in short expert workshops as proto-personae or fully as data-based personae, based on user research.
Customer journey development
 
Customer journey development
We work out the customer journeys, pain points and optimisation possibilities for all user groups – from initial workshops and the assessment of the current situation to the conception of future journeys.
B2B buying centres
 
B2B buying centres
In the B2B field, purchasing decisions are made by buying centres consisting of different persons in charge. We will identify buying centres relevant for your business, show you how purchasing decisions are made and derive valuable recommendations for you.

Facts from projects

7 times

more page impressions*

2,4 times

more coverage with the same budget*

2 times

higher opening rate of the newsletter*

*After optimisations, based on user research for an FMCG provider of dairy products

Get in touch with us now!
Email of the end user
Erik Wedeward
Erik Wedeward
Director Experience Strategy & Service Design
+49 69 97269 - 0
Apply now: Your Service Design workshop