MAX award for Data Driven Marketing at the Cocomore Office in Frankfurt

Data-Driven Marketing is not the buzz of tomorrow!

Data-Driven Marketing does not sound too sexy and creative. But actually, it is!
If you want to successfully do marketing in a digital age and drive your business to new heights, you will have to dive into Data and do Data-Driven Marketing!
Peter Kalman
Peter Kalman
Two metaverse avatars posing for the camera. One of them is dabbing on top of a car

The Metaverse - the next big trip or 
the next big trap?

Everybody is talking about it. Old and new gurus are flooding our feeds in the wake of it, and it feels a bit like our pension plan – you better deal with it right now. 
Which we took as an invitation to have a little contraverse about the metaverse.
Fritz Ehlers
Martin Franz
Dr. Peter Hertenstein COO Cocomore

Facebook share collapses - What social marketers need to know now

The surprising turn in Facebook's success story shows how much the world of online marketing is changing, and that some apparent rules do not apply anymore. But what does this shock mean for marketing professionals and the marketing industry?
Dr. Peter Hertenstein
Sandra Bloem
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