Since April of last year it’s an important aspect for Google rankings whether a website is mobile optimized or not. No surprise, as a majority of website visits happen from smartphones nowadays. If you can’t offer a responsive website, you will lose traffic and therefore customers. For this reason mobile optimized websites are a must have and the approach “mobile first” the best way to get there.
Once you have the mobile page, the next step to desktop optimization isn’t far off. Just like moving into a new apartment one thing always goes for the concept and design of a website: Bigger always works! The content can be displayed in full rather than reduced. Pictures become bigger and bolder and additional navigation levels can be added. In addition, you can rest assured: If it works for mobile devices it can’t be bad for desktop. This goes especially for technology. Short loading times and easy operation leads to customer satisfaction. So, it is a lot easier to turn a mobile version into a desktop version than the other way around.
“Mobile first” is not only the approach of choice to make sure that the website works perfectly on mobile devices. It is also important to take into account that users switch flexibly between devices and with that are hoping for a consistent user experience and overall appearance of a web presence. Regarding this fact, “mobile first” provides another big advantage: By deriving all display variations from the mobile version, the highest degree of consistency is guaranteed.
The necessity of a mobile optimized website has by now reached awareness in most businesses. Only rarely the mobile version is understood as something completely separate - although “mobile first” on the other hand is by many still perceived as somewhat “radical”. The desktop version is still considered the most important reference. This leaves room for typical beginner’s mistakes during the development of mobile optimized websites: The no-goes range from using unsuitable technologies to designing a mobile version simply as an added feature.
With “mobile first” businesses can take necessary steps to a website that is perfectly customized for the usage habits of their customers. In order for businesses to find out more about options for their own website it might be worth taking the first step and scheduling a consultation.
Stephan Walter works at Cocomore since 2013. As Director IT Consulting, he is responsible for the architecture and requirements of the IT projects. He manages the communication between technical and non-technical stakeholders and ensures that our customers keep an overview in IT projects. Before his time at Cocomore, Stephan worked at various companies and projects (for example, at the European Commission) as a developer, architect and expert on language and translation technology. Stephan in three words: interested, pragmatic, communicative.
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