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Cocktailparty

The cocktail party effect – Personal elements are the key to attention

Daniel Kostyra
Web Producer

Keyword data protection: How to strengthen the users’ trust in personalized marketing

Nicole Baumann
Web producer

Using social CRM profitably

Katharina Kneissl
Web producer

The beauty of small data – Usability test dinner in Darmstadt

Fritz Ehlers
Web producer

Information overload – this is why personalization is important for brand communication

Daniel Kostyra
Exposure Effect

Mere Exposure Effect – A reason why coworkers fall in love with each other and why regular customer interaction is so important

Daniel Kostyra
Laptop

Mobile Friendly = Google Friendly: 5 Tips for Smartphone-Optimized Websites

Marc Kutschera
Pinterest and Instagram

Image networks on the rise – What’s the difference between Instagram and Pinterest?

Daniel Hoffmann
Friends

“Similarity Attraction Effect”: Why the same wavelength between brand and customer promises success

Daniel Kostyra
Product Placement Teaser

Strategic Product Placement – How Online can learn something from Offline

Daniel Kostyra

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