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  • Illustration of a jet

    Come on honey, let's take the jet for a spin!

    How to turn bollocks into 1st party data
    Matthias Schäfer
    Matthias Schäfer
  • AI generated image of tomato soup

    It's getting chic!

    About product images in AI-generated backgrounds
    Matthias Schäfer
    Matthias Schäfer
  • comic image of gucci

    When real just isn't enough

    About illustrations and comic styles - a retro look with future ambitions
    Matthias Schäfer
    Matthias Schäfer
  • illustration of brand ad BRLO

    Not only beautiful is beautiful!

    How to join cultural conversations that move your target groups.
    Matthias Schäfer
    Matthias Schäfer
  • illustration of a pharmacy brand-bottle hold by two women

    Even my gut is sexist?

    "The Gut Gap" - as the campaign is called - humorously expands the famous "Gender Gap" to include digestive problems.
    Matthias Schäfer
    Matthias Schäfer
  • illustration of an alien drinking coffee and working

    Do we now need AI-based aliens?

    AI of all things is supposed to make brand communication more human! Really?
    Let’s have a closer look at the world of AI-driven brand experiences
    Matthias Schäfer
    Matthias Schäfer

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