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It has been known for a while that video content appeals more to the Instagram algorithm than the usual photo, following the motto: “If you want to create reach faster, use reels!". In our social media news, we give an overview for the coming updates.

Cocomore CCO Matthias Schäfer reveals to onlinemarketing.de how companies do not get lost in the social swirl.

Lisa Schreiber-Awuah, Senior Editor and SoMe Manager, on brand communication via Instagram reels on Business Punk.

Our editor Moritz Hill reveals on marketing-boerse.de why FMCG companies should use Instagram Stories.

In PR Journal, Cocomore Senior Editor and Social Media Manager Lisa Schreiber-Awuah gives advice on TikTok marketing.

Why spontaneous short clips from Falco Punch's untidy youth room are relevant for brands – expert Lisa Schreiber-Awuah in Business Punk on the marketing potential of TikTok.

Our Creative Director Campaigning Fritz Ehlers discusses a big change in the social media world and how B2B companies can respond to it on Marconomy’s website.

Influencer marketing has long been there in the everyday lives of B2C advertisers. But how’s the situation in the B2B sector? Different rules apply here. Dr. Daniel Kostyra, Director Consulting, provides insights into how B2B companies should deal with the discipline in the B2B segment.