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Why paid posts pay off

How to reduce production costs with social media ads and improve goal attainment.

Christian Flach

BeReal – the new social media trend

BeReal is the new social media trend in 2022, but what opportunities does the app offer for online marketing in 2023? We have the answers.

Philipp Bommersheim
Social Media News: New music and scheduling functions for Instagram.

The function of choosing music on your profile and a new option of scheduling your posts within the app are only a few new Instagram updates to come!

Sandra Bloem
YouTube & TikTok SEO: I don't Google anymore, I TikTok

When we think of social media or social platforms, we easily forget that they can be more than just that.

Sandra Bloem
Drupal & Magento: commercial & technical power couple for your online business

Read here how your online sales can benefit from the post-pandemic social media boost and how Drupal and Magento contribute to a frictionless sales journey from catchy Insta content to hitting the buy button on your online shopping site.

Manuel Vaz Lorenzo
New picture and video format for Instagram

With the comeback of the chronological feed, Instagram is now experimenting further with an “immersive viewing experience”. Let's talk about these social media news.

Sandra Bloem
Social Media Usage in Times of Crisis – How to avoid Fake News

How can users identify fake news and build a broad and objective overview of current topics on social media?

Sandra Bloem
Facebook share collapses - What social marketers need to know now

The surprising turn in Facebook's success story shows how much the world of online marketing is changing, and that some apparent rules do not apply anymore. But what does this shock mean for marketing professionals and the marketing industry?

Dr. Peter Hertenstein

Sandra Bloem
Three new feed options for Instagram: the chronological feed is back!

All good things come in threes – that seems to be the new motto for Instagram in 2022.
Besides the option of a chronological feed (which takes us back to the gold old days of Instagram), the app is testing 3 different options of feeds for you to pick. Read on to find out what that means.

Sandra Bloem
Link it like it’s hot! The times of the swipe-up GIFs on Instagram are over!

Since fall 2021, the swipe-up GIFs will only be left in our social media memories. From now on, it will be replaced by the “link” sticker on stories. Can small businesses and creators finally link to their products and services? Read below for more!

Sandra Bloem
Lost in translation? Never again with Instagram Story Translation

Regularly, we like to report on the newest social media updates you need to know about! This time, we will dive into new Instagram updates, that will better your user experience immensely with direct story translations.

Sandra Bloem