Everybody is talking about it. Old and new gurus are flooding our feeds in the wake of it, and it feels a bit like our pension plan – you better deal with it right now. Which we took as an invitation to have a little contraverse about the metaverse.
The surprising turn in Facebook's success story shows how much the world of online marketing is changing, and that some apparent rules do not apply anymore. But what does this shock mean for marketing professionals and the marketing industry?
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