Welcome to our blog

Filter

All categories (438)

Drupal (44)

Marketing (7)

Behind the scenes (52)

News & events (45)

Trends (65)

Websites & apps (38)

Shopper marketing (11)

CRM (15)

Design (18)

Social media (42)

Content marketing (17)

Sitecore (7)

Job check (13)

UX (1)

Entrepreneurial Design (1)

IT (2)

Vicoland (2)

HR (1)

Social Media News (9)

Copywriting (1)

E-Commerce (4)

Data (4)

Digital Marketing (13)

SEO (5)

AI (6)

Paid Social (1)

CSS (1)

SCSS (1)

Frontend (4)

Creative Sparks (6)

LMS (1)

E-Learning (1)

Pharmaceutical marketing and field sales

The bigger the regulatory obstacles to communicating with the end user/patient, the more important the relationship with the doctor or pharmacist and, accordingly, the role of field sales.

Clicked: What email marketing is all about

We summarize what email marketing is all about in order to activate readers and to reach a higher number of clicks.

Jessica Iser
Chatbots: metrics for generating customer insights

Marianna Imas
Down with scattering loss! Reaching the right people with clever and creative targeting

Daniel Kostyra
Gamification – Fun and play for customer loyalty

Nadia Tafreschi
The cocktail party effect – Personal elements are the key to attention

Daniel Kostyra
Keyword data protection: How to strengthen the users’ trust in personalized marketing

Nicole Baumann
Using social CRM profitably

Katharina Kneissl
Information overload – this is why personalization is important for brand communication

Daniel Kostyra
Mere Exposure Effect – A reason why coworkers fall in love with each other and why regular customer interaction is so important

Daniel Kostyra
“Similarity Attraction Effect”: Why the same wavelength between brand and customer promises success

Daniel Kostyra