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Pharmaceutical marketing and field sales

The bigger the regulatory obstacles to communicating with the end user/patient, the more important the relationship with the doctor or pharmacist and, accordingly, the role of field sales.

Clicked: What email marketing is all about

We summarize what email marketing is all about in order to activate readers and to reach a higher number of clicks.

Jessica Iser
Chatbots: metrics for generating customer insights

Marianna Imas
Down with scattering loss! Reaching the right people with clever and creative targeting

Daniel Kostyra
Gamification – Fun and play for customer loyalty

Nadia Tafreschi
The cocktail party effect – Personal elements are the key to attention

Daniel Kostyra
Keyword data protection: How to strengthen the users’ trust in personalized marketing

Nicole Baumann
Using social CRM profitably

Katharina Kneissl
Information overload – this is why personalization is important for brand communication

Daniel Kostyra
Mere Exposure Effect – A reason why coworkers fall in love with each other and why regular customer interaction is so important

Daniel Kostyra
“Similarity Attraction Effect”: Why the same wavelength between brand and customer promises success

Daniel Kostyra