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YouTube SEO: YouTube as a Search Engine

How to treat YouTube as a Search Engine.

Sandra Bloem

Social Media Usage in Times of Crisis – How to avoid Fake News

How can users identify fake news and build a broad and objective overview of current topics on social media?

Sandra Bloem
Facebook share collapses - What social marketers need to know now

The surprising turn in Facebook's success story shows how much the world of online marketing is changing, and that some apparent rules do not apply anymore. But what does this shock mean for marketing professionals and the marketing industry?

Dr. Peter Hertenstein

Sandra Bloem
Three new feed options for Instagram: the chronological feed is back!

All good things come in threes – that seems to be the new motto for Instagram in 2022.
Besides the option of a chronological feed (which takes us back to the gold old days of Instagram), the app is testing 3 different options of feeds for you to pick. Read on to find out what that means.

Sandra Bloem
Link it like it’s hot! The times of the swipe-up GIFs on Instagram are over!

Since fall 2021, the swipe-up GIFs will only be left in our social media memories. From now on, it will be replaced by the “link” sticker on stories. Can small businesses and creators finally link to their products and services? Read below for more!

Sandra Bloem
Lost in translation? Never again with Instagram Story Translation

Regularly, we like to report on the newest social media updates you need to know about! This time, we will dive into new Instagram updates, that will better your user experience immensely with direct story translations.

Sandra Bloem
I’ve got no roots: Instagram is not a photo app anymore

It has been known for a while that video content appeals more to the Instagram algorithm than the usual photo, following the motto: “If you want to create reach faster, use reels!". In our social media news, we give an overview for the coming updates.

Sandra Bloem
Visible on social stream: a ❤️ for agile

Cocomore CCO Matthias Schäfer reveals to onlinemarketing.de how companies do not get lost in the social swirl.
How to boost your reach with Instagram Reels

Lisa Schreiber-Awuah, Senior Editor and SoMe Manager, on brand communication via Instagram reels on Business Punk.
Instagram stories: fast movers find fast ads

Our editor Moritz Hill reveals on marketing-boerse.de why FMCG companies should use Instagram Stories.
Knock, knock, it’s TikTok! 6 business tips

In PR Journal, Cocomore Senior Editor and Social Media Manager Lisa Schreiber-Awuah gives advice on TikTok marketing.