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The "Hype Cycle": Innovations And The 5 Stages Of Attention
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The Best Timing For Online Advertisement
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„Coca Cola is typing…“– Dialogue Marketing Via Messenger
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Smartphone shopping assistant – Reality and Outlook
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The cocktail party effect – Personal elements are the key to attention
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Information Overload – This Is Why Personalization Is Important For Brand Communication
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Mere Exposure Effect – A reason why coworkers fall in love with each other and why regular customer interaction is so important
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„Similarity Attraction Effect“: Why the same wavelength between brand and customer promises success
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Strategic Product Placement – How Online can learn something from Offline
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Online Retailing: For which manufacturers can an online shop be profitable?
