Mobile phone displaying the Tiktok splash screen

TikTok – Here for good

Why spontaneous short clips from Falco Punch's untidy youth room are relevant for brands – expert Lisa Schreiber-Awuah in Business Punk on the marketing potential of TikTok.
Neon sign mimicing the Instagram like counter

The like is out

Our Creative Director Campaigning Fritz Ehlers discusses a big change in the social media world and how B2B companies can respond to it on Marconomy’s website.
Fritz Ehlers
B2B and Social Media

B2B and social media

Influencer marketing has long been there in the everyday lives of B2C advertisers. But how’s the situation in the B2B sector? Different rules apply here. Dr. Daniel Kostyra, Director Consulting, provides insights into how B2B companies should deal with the discipline in the B2B segment.
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