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A Data-Driven Strategy for Hyperpersonalization

There’s been a lot of discussion about hyperpersonalized communication—and for good reason. It represents a significant advancement, a step beyond the personalized communication that many companies are already implementing with the help of CRM tools.

Rafael Segato

Image networks on the rise – What’s the difference between Instagram and Pinterest?

Daniel Hoffmann
“Similarity Attraction Effect”: Why the same wavelength between brand and customer promises success

Daniel Kostyra
Content marketing – not without my brand

Dr. Jens Fricke
Strategic Product Placement – How Online can learn something from Offline

Daniel Kostyra
Online retailing: For which manufacturers can an online shop be profitable?

Daniel Kostyra
The state of social & mobile shopping: Success elements for the increase of sales through social shopping and mobile advertising concepts

Daniel Hoffmann
Effort Justification (part 2) – Making invested efforts visible

Daniel Kostyra
Effort Justification (part 1) – A busy client becomes a loyal client

Daniel Kostyra
Cocomore-Inside: My 5 months in consulting

Daniella Kovacs
5 useful documentation resources before starting your first Drupal 8 project

Jose Luis Bellido