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A Data-Driven Strategy for Hyperpersonalization

There’s been a lot of discussion about hyperpersonalized communication—and for good reason. It represents a significant advancement, a step beyond the personalized communication that many companies are already implementing with the help of CRM tools.

Rafael Segato

Effort Heuristic – The client rewards what looks like hard work

Daniel Kostyra
The reciprocity standard – If the brand is nice to the customer, the customer is nice to the brand

Daniel Kostyra
5 recommendations before starting your first Drupal 8 project

Jose Luis Bellido
Progress Report: EXM Installation in Sitecore 8

Miklas Bieberstein
Making Coffee vs. Creative Design – What I really experienced during my internship at Cocomore

Kerstin Finke
The central data hub of VDMA publishing house - The translation management

Carsten Müller
Always something new: Why you should attend a Barcamp at least once

Fritz Ehlers
Young advertisers in the spot light – Awards for the new generation

Johannes Jares-Schurz
Machine Learning – A future technology on its way into everyday life

Stephan Walter
The „Mutiny on the Bounty“ and its consequences – a message has to get to the right address: Challenge and solution online

Thomas Garbas