Welcome to our blog

Filter

All categories (438)

Drupal (44)

Marketing (7)

Behind the scenes (52)

News & events (45)

Trends (65)

Websites & apps (38)

Shopper marketing (11)

CRM (15)

Design (18)

Social media (42)

Content marketing (17)

Sitecore (7)

Job check (13)

UX (1)

Entrepreneurial Design (1)

IT (2)

Vicoland (2)

HR (1)

Social Media News (9)

Copywriting (1)

E-Commerce (4)

Data (4)

Digital Marketing (13)

SEO (5)

AI (6)

Paid Social (1)

CSS (1)

SCSS (1)

Frontend (4)

Creative Sparks (6)

LMS (1)

E-Learning (1)

A Data-Driven Strategy for Hyperpersonalization

There’s been a lot of discussion about hyperpersonalized communication—and for good reason. It represents a significant advancement, a step beyond the personalized communication that many companies are already implementing with the help of CRM tools.

Rafael Segato

Snapchat as an interface to the customer: How companies can profit from the trending app

Rebekka Riek
Information overload – this is why personalization is important for brand communication

Daniel Kostyra
Mere Exposure Effect – A reason why coworkers fall in love with each other and why regular customer interaction is so important

Daniel Kostyra
The central data bub of VDMA publishing house - Product Import (PDI) and exchange of product Information

Carsten Müller
Recap OFFF Barcelona part 2 – “Let’s feed the future!“

Romina Goldschmitt
Secret ingredient for humorous posts? Why fun posts are important for businesses?

Christian Flach
Cocomore job check: What does a Marketing Editor do?

Hakan Yesiltepeli
Recap OFFF Barcelona part 1: Speeches with a bang!

Sandra Foullois
Mobile Friendly = Google Friendly: 5 Tips for Smartphone-Optimized Websites

Marc Kutschera
Sitecore: Inheritance of Presentation Details

Miklas Bieberstein